ONE International Sport Business and Star Events have officially announced their exclusive partnership to bring the international TriStar triathlon series, GranFondo World mass cycling events and StarRun races to Brazil and the rest of South America in 2012. This long term agreement will introduce a new way of organizing high-quality and fun-focused sport events in Brazil ahead of the 2014 FIFA World Cup and the Rio 2016 Olympic Games.
Star Events and ONE International Sport Business have officially announced the establishment of Star Events South America, based in Sao Paulo, Brazil. With a strategic focus on South and Central America, this new company will bring one TriStar triathlon race in a Brazilian destination in the third quarter of 2012 – details to be announced shortly – and other fun-focused high-quality sport events such as GranFondo (cycling) or StarRun (running) in 2013.
Mario Moraes is the new Star Events South America General Managing Director.
“The triathlon series of TriStar is quite different from other triathlons,” said Lucas Di Grassi, Formula 1 driver and ONE International Sport Business founder and Partner. “When I did the two TriStars in Monaco (2010 and 2011), I was surprised by the delivery and attention to the athletes. I really felt very good in performing these events. So it will be a great challenge to bring this event to Brazil and provide the public and athletes with that experience.”
ONE is a Brazilian agency specialized in marketing, sports and entertainment, with a large and successful trajectory in leading sport projects and networking in Brazil. The company is developing with Star Events a range of new triathlon and cycling events in the fast-growing Brazilian sports market, which will hold in a few years the FIFA World Cup and the Olympic Games.
“We’re excited to bring our unique quality triathlon and cycling events to South America in an important period of time for Brazil,” said Star Events Chairman and CEO Georg Hochegger. “ONE’s commitment to introduce Star Events in this growing market gives us an excellent opportunity to take TriStar, GranFondo World and our running events for the first time to South America.”
Star Events races are based on three core concepts: Fun, Environmental Protection and Social Responsibility. TriStar and GranFondo World events promote a fun and fit atmosphere without the apprehension of intense competition. Designed for amateur athletes and supported and co-developed by professional triathletes, the TriStar Series is helping to make triathlon ever more accessible.
www.star-events.cc
www.tristarseries.com
www.granfondo-world.com
