In partnership with TriBikeTransport and starting with the 2012 Ironman St George event, on Saturday 5 May in St George, Utah, Inside-Out Sports has returned to Ironman events to operate the retail bike shop and provide on-course tech support for all Ironman athletes.
The newly formed TBT Bike Tech Powered by Inside-Out Sports will sell bikes, wetsuits, technical apparel, shoes and every accessory an Ironman athlete may need, as well as offer bike service and expert advice.
TriBikeTransport will continue to provide athletes an economical, safe and hassle free way to transport their bikes to-and-from different Ironman events. TriBike Transport will, in addition, expand its services to include wheel rentals. The bicycle transportation service also recently announced an expanded agreement to serve as the Official Bike Transport Partner of Ironman and Ironman 70.3, servicing all WTC-owned North American IM and IM 70.3 events.
“We’re excited to be working with Ironman again,” said Cid Cardoso Jr, owner and founder of Inside-Out Sports and a 26-time Ironman finisher, including an eight-time finisher of the Ironman World Championship. “We’ve always felt that the Ironman athlete is an important segment of the market and that Ironman is not only a valuable partner but a driving force in the growth in our sport.
“Plus, Ironman racing has always been special to me and we want to make sure that the athletes continue to be taken care of in the best possible way, especially in the last critical days before the event.”
Inside-Out Sports has been a critical component in the retail of technical triathlon equipment on-site at events for nine years, starting with Ironman Lake Placid in 2001. Over that time, Inside-Out Sports has developed guidelines and procedures for race day performance. The recently signed two-year commitment includes eight US Ironman events, including the Ironman World Championship, taking place on 13 October 2012 in Kailua-Kona, Hawai`i and the Ironman World Championship 70.3, taking place on 9 September 2012 at Lake Las Vegas in Henderson, Nevada.
Founded in 1993, Inside-Out Sports has served over 30,000 customers worldwide as a specialty running store and ‘one of the largest and most complete triathlon shops in the United States’. Owned, managed and serviced by triathletes and runners, Inside-Out Sports focuses on providing cutting edge products with outstanding customer service and unequaled industry knowledge. Through involvement in numerous events and an enthusiastic commitment to the tri-community, Inside-Out Sports makes it possible for its customers to have the ultimate training and racing experience.
www.insideoutsports.com
www.ironman.com
www.tribiketransport.com
