Active Network has announced a major milestone as the Marine Corps Marathon (MCM) – one of its oldest and largest endurance sport customers – recorded the fastest registration sell-out in its history. Using its ActiveWorks cloud technology, Active Network registered 30,000 runners for MCM’s signature race in less than three hours.
The MCM sold out in 2 hours 41 minutes, which according to the race organisers beat the previous registration record of eight hours for the 2011 Boston Marathon. The fourth largest marathon in the US, the 37th MCM will be held on Sunday 28 October in Arlington, Virginia, and the nation’s capital – Washington DC.
“We literally saw hundreds of online registrations-per-minute and were pleased with how our new ActiveWorks platform handled the demand for our race,” said Rick Nealis, MCM Director. “For 37 years, MCM has taken pride in offering a world-class event, and by partnering with Active Network, our runners enjoyed a seamless registration process.”
The MCM has been a longstanding Active Network customer and this year began migrating the management of its races to the Active Network cloud technology platform, ActiveWorks. This marks the largest endurance customer to adopt ActiveWorks and take advantage of the platform’s comprehensive features including centralized access to year-on-year participant data. Using ActiveWorks, MCM reportedly delivered a more efficient registration experience to its participants while increasing legal compliance of its race waivers.
“We not only achieved an important customer milestone, but also demonstrated that our ActiveWorks technology platform has the scalability and a robust feature-set to meet the needs of high-volume events, such as the Marine Corps Marathon,” said Darko Dejanovic, Chief Technology, Product and Innovation Officer at Active Network.
