Ridley Bikes – the road, cross and tri bike brand specialist – has announced its exclusive distribution agreement with FRF Sports for Australia. Commenting on the new deal, Ridley’s International Sales Manager Jo McAleer said, “We are very much looking forward to working with Frank and the team [at FRF Sports]. They have a clear understanding of the sales and marketing strategy required to make a brand like Ridley successful.
“This is perfect timing for us after gaining excellent exposure in the Tour Down Under with 5 stage wins with our ProTour team, Lotto-Belisol.”
Frank Fortuna, owner of FRF Sports added, “We are looking forward to working with a passionate, committed and internationally recognized brand like Ridley.”
In 1997 the Ridley Bikes brand was born, following the establishment of Race Productions NV by Jochim Aerts in 1990 as a frame and paint specialist for local Belgian bicycle stores. This year, the leading aero technology player has launched ‘the first ever road bike with fully integrated brakes’ – the Noah FAST.
According to the company, Ridley’s FAST (Future Aero Speed Technology) pushes the boundaries of aero frame technology bringing energy and drag savings for the rider through the F-Surface and F-Split fork.
For the 2012 race season Ridley is going back to its Belgian roots with sponsorship of Lotto-Belisol, which has exploded onto the ProTour cycling circuit with 9 victories already this season.
Contact details for FRF in Australia are: 3/595-615 Princes Hwy, Tempe, NSW 2044 Australia. Tel: +61 (0)2 9559 9000.
