With new variants launching on 31 October this year, the Nike+ FuelBand will now be available in two new colours. The two new colours ‘White ICE’ and ‘Black ICE’ will become the 3rd and 4th versions following the ‘Black Steel’ launch colour and a limited edition run of the original ‘ICE’ FuelBand. Meanwhile, from October, distribution will be expanded across the United States, Canada and the United Kingdom.
Originally launched in February 2012, the Nike+ FuelBand is an innovative wrist-based device that tracks and measures a user’s activity during any given day and designates a score for the activity in the form of NikeFuel.
NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.
The Nike+ FuelBand has previously only been available from select Nike locations in the United States and United Kingdom and via nikestore.com in those countries. Now a broad number of Nike stores across the US, Canada and the UK, along with nikestore.com, will carry the product.
The NIKE+ FuelBand mobile app is designed for Apple’s iPhone 5, iPhone 4S and 4 as well as the iPod Touch (third generation onwards) and allows users to view their progress against friends or training rivals! Users can also track overall NikeFuel activity to determine when they were most active.
