Helge Gützlaff is the new EMEA Sales Director at triathlon/time trial bike specialist Cervélo. He takes on the position of Sales Director for EMEA (Europe, Middle East and Africa) from 15 February 2012.
This latest appointment comes hot on the heels of Cervélo’s latest product unveiling: the P5. The consolidation of sales across EMEA should strengthen Cervélo’s presence in the German market in particular, and will bolster the implementation of the brand’s international sales and marketing strategy.
