Triathlon England and Speedo, the world’s leading swimwear brand, have confirmed a new sponsorship deal that sees Speedo support growth in grass roots triathlon participation. Speedo has become an Official Partner of Triathlon England through various promotions running until the end of 2012.
Speedo Triathlon England Open Water Training Series
Speedo will work with Triathlon England in two areas; the first is promoting access to open water swimming – a big perceived hurdle to entry for novice triathlon participants. The Speedo Triathlon England Open Water Training Series, which was delivered for the first time in 2011, will be promoted throughout 2012 around the country. Further information on how to register will be found on the Triathlon England website and in Triathlete Europe magazine.
Getting started
In addition to boosting novice participation, Speedo aims to support Triathlon England’s growing membership through offering swim ‘starter packs’ to every new member.
These packs with a retail value of £30 will include goggles, hand paddles and a kickboard, all vital training aids for the budding triathlete swimmer. In addition, all existing Triathlon England members will benefit from a 15% discount when shopping at Speedo’s online retail store.
Samantha Rankin, Membership Coordinator with Triathlon England welcomed the new partner company. She noted, “Speedo are really getting behind our drive to grow our participation and membership and adding real value to the membership package. We hope people will snap up this offer.”
Mark Barfield, Director of English Operations confirmed Triathlon England’s commitment to this new relationship. “Our whole development team are working to increase access to triathlon, and open water swimming is definitely one challenge to overcome. he 2011 Speedo training days showed us that there is real demand for these opportunities to train safely and with coaching input to make people’s first open water triathlon a great experience.”
David Newbury, Commercial Marketing Manager at Speedo UK added, “We are very excited to confirm this partnership with Triathlon England. The alignment of the Speedo brand with Triathlon England and the development of the Open Water Swim Training days is a key message in our shared aspiration to grow the sport of triathlon.”
