Apparel and compression specialist Under Armour has reportedly sued US sports nutrition brand Body Armor. The dispute centres on the ‘inter-locking’ logo used by Body Armor, in its ready to drink (RTD) sports drink products, which is seen to aggravate a similarity between the two brands’ word marks.
In its complaint, Under Armour alleges that Body Armor is ‘intentionally marketing and selling water-based beverages in such a way that consumers are likely to mistakenly believe that those beverages come from Under Armour or are authorized or otherwise associated or connected with Under Armour.’
