With headline sponsorship from Volvo and a range of sponsors on board – including Specialized, Garmin and Huub – the new Volvo Triathlon series lands in Poland in 2013.
The Volvo Triathlon 2013 boasts scenic routes, attractive prizes and’ the best level of organization’. There are currently three events in the series:
- Mr?gowo – 30 June 2013
- Miko?ajki – 21 July 2013
- Chodzie? – 25 August 2013
Shifting gears from bike to tri organisation
For 12 years, event organiser TriathlonPL has created and organized a number cycling events across Poland including the MTB Marathon, MTB Trophy, MTB Challenge and Road Trophy series. During this time the company has visited more than 60 cities and offered up more than 200 race days.
TriathlonPL’s events have been attended by participants from 5 continents and 43 countries, Olympic Champions and World Champions, World Cup leaders, and winners of prestigious events around the globe.
Now the company is taking on triathlon and has set a core objective of ‘improving organizational standards in this discipline.’
Each race in the new Volvo Triathlon 2013 series offers up an attractive route for competitors and for spectators and fans.
On 30 June, the series begins in Mr?gowo – a town in north eastern Poland, located within the Masurian Lake District. Staying in the ‘Land of Great Lakes’, the series moves on to Miko?ajki on 21 July. The third and final edition on 25 August, takes place in Chodzie? in north western Poland, which in 2009 hosted the national Polish Triathlon Championship.
Going the distance – new beginner format
In addition to the distances of Half Iron and Quarter Iron distances, TriathlonPL has also created a new category designed for beginners, which the company calls 5/25/5:
- Swim 500m
- Bike 22.5K to 25K depending on event in the series
- Run 5K to 5.25K
Participation means prizes!
TriathlonPL is working closely with Volvo Triathlon 2013 series sponsors – to ensure that, by taking part, participants can win prizes. Those who register for any of the events in the series get the chance to become the owner of a high-class car – the new Volvo V40.
In addition to the car, the organisers have many other prizes up for grabs. The series sponsors currently include well-known multisport companies such as Specialized, Garmin, Huub, High5, DT Swiss, Compressport, Camelbak, Diagnostix and BikeAcademy.pl. As noted by TriathlonPL, the list of sponsors is getting longer all the time.
The Volvo Triathlon 2013 marks the first sponsorship outside of the UK by up-and-coming wetsuit brand Huub. Dean Jackson, Huub founder, noted the appeal of event from a sponsorship perspective.
“The organising team have put in a considerable amount of work to get the series up and running,” Jackson said. “And Poland is such an exciting market to be in. We’re looking forward to working with the guys at TriathlonPL and spending time with the athletes on the ground, and in the water!”
He added, “We are delighted to have such a pro active distributor who wishes to align with some great events and brands in the emerging Polish market. Triathlon we have seen grow globally and post Olympics we are expecting another surge – not only in markets with a triathlon foundation, but also new adopting countries to the sport.”
