US sports nutrition supplement brand Xendurance is now open for business in the UK. The US brand had previously relied on its Dutch distributor Euronutrition BV for all European distribution, with shipping costs and exchange rates previously making the product more expensive for UK consumers. A new focus on the UK follows the brand’s presence at the Triathlon Show in southern England earlier this year.
Extreme Endurance
With the strapline ‘Stop Muscle Burn!’, Extreme Endurance is billed as ‘a revolutionary athletic performance formula, with a published, Gold-Standard, third party, double-blind, placebo-controlled, crossover study backing up claims of 15% reduction in lactic acid and a double digit increase in aerobic threshold.’
The tablet supplements are priced at £39.95 including postage and packing for a 180 tablet bottle – one month’s supply. A 48 tablet Travel Pack – 8 day supply – is priced at £10.95 including postage and packing.
According to Xendurance, Extreme Endurance tablet supplements are used by 7 x Ironman Champion Timo Bracht, multiple Xterra, Ironman & 70.3 champions and 2012 ITU Cross World Champion Lesley Patterson and qualified medical doctor, pro triathlete and winner of the 2012 Deauville Tristar 111, Dr Tamsin Lewis.
Extreme Omega Boost
Billed as a ‘Power-packed Daily Multi-Vitamin and Antioxidant Boost’, Extreme Omega Boost was developed to protect the immune system. The supplement contains over 1000mg of EPA and DHA omega 3 fatty acids in one daily dose. High levels of EPAs and DHAs are reported to ‘help reduce inflammation and keep mentally and physically fit.’ The supplements are priced at £24.95 including postage and packing, 60 capsules per bottle, one month’s supply.
XECUTE
XECUTE includes protein to rebuild and protect against muscle breakdown. XECUTE energy and recovery formula also has 20g of Whey Protein Isolate, Casseinate to protect against muscle breakdown and offers ‘a continuing energy source’. XECUTE is priced at £29.95 for a 15 serving container.
