SilverLine Athletics, a provider of video hosting and management services for the endurance sports industry, has produced a white paper that offers up its seven rules of digital video management.
SilverLine starts by noting that across the world, businesses of every kind recognize that a targeted, actively managed online video strategy can drive success. With video viewing trends only set to grow, the challenge is ensuring that digital video is managed effectively.
>>> Download white paper – SilverLine – 7 rules of digital video management for endurance sports
Summary: 7 rules to live by in digital video…
- Build a structured library and aggregate all content
- Display relevant content via own sites, and avoid linking to third party sites, such as YouTube, where possible
- Determine and understand the right time and place to leverage social media
- Maintain video and brand integrity with control of surrounding website content (e.g. banner ads and recommended videos)
- Protect video from unauthorized playback and content theft
- Use tools and metrics to manage the exact level of website video engagement
- Simplify the video workflow to be as time efficient as possible
SilverLine Global Inc, the company behind the SilverLine offering, was founded in February 2012 and provides technological innovations for the endurance sports industry. The founders are alumni of Penn State University and athletes with professional level, world-class competitive experience.
Through a one-time, simple integration of SilverLine technology into existing web media, endurance events sponsors and event managers can develop targeted and lasting connections with specific audience groups. This also enables content owners to streamline their video assets and digital content with precision and maximum impact.
“By integrating our technology into their media networks, managers and sponsors of endurance events can stay focused on doing what they do best and let SilverLine relieve the challenges and high costs associated with digital video management,” said Holden Comeau, co-founder of SilverLine Athletics.
“Event sponsorship is a well-established marketing approach in this industry and SilverLine technology adds a new dimension to traditional sponsorship offerings. It is also a necessary resource for sponsors who want to significantly improve the reach and refinement of their digital video marketing strategies.”
