2XU, a leading compression and high performance athletic apparel specialist, has in recent weeks confirmed two new, key senior appointments. Kevin Roberts has been appointed as the very first Chief Executive Officer of 2XU; and Nikki Beal is 2XU’s new Director of Sales and Marketing for Canada.
With over 15 years of invaluable sales, brand positioning and marketing experience in the sportswear sector, Nikki Beal is seen as an invaluable addition to the 2XU Canada team.
“I’m thrilled to be joining the 2XU Canadian team during such an exciting growth phase,” said Beal. “I look forward to contributing to the brand’s sales effort in Canada.”
With a business degree from Michigan State, Nikki brings years of industry experience to 2XU following tenures at Sporting Life, Merrell Footwear, and most recently as the Puma Sales Manager for Western Canada.
Nikki is a former professional softball player who previously played for the California Sunbirds. She was also a member of the Canadian National Softball Team Program in 2002 and 2003 before retiring from the game in 2005.
“With Nikki’s level of experience in the Canadian sporting industry, we look forward to her being a key player in the growth and development of 2XU in Canada,” said Doug Vargo, 2XU North America Chief Operating Officer.
“We believe Nikki’s sales, marketing and branding experience, together with her vision and enthusiasm will help to position 2XU as a market leader in performance sportswear in Canada.”
