As an Official Global Sponsor of Ironman, ACTIVE Network will air its first-ever commercial online and on television. The 30-second spot will air during the GoPro Ironman World Championship live webcast (www.ironman.com) on 12 October, then via television broadcast during the GoPro Ironman World Championship NBC Special on Saturday 16 November at 16:30 ET.
These are busy times indeed for ACTIVE. As it airs its new advert in the coming days, the company will soon be going private – following a recently confirmed acquisition by private equity firm Vista Equity Partners.
Back in April this year, Ironman brand owner World Triathlon Corp (WTC) expanded its relationship with ACTIVE Network, as the Official Registration Partner and Official Global Sponsor of Ironman through to 2015. In a latest release from ACTIVE, the company has confirmed that it now provides global back-end support for Ironman on a single technology platform.
In the coming years, this will power registrations in more than 10 different languages and currencies for more than 190 Ironman events across five unique brands worldwide: Ironman, Ironman 70.3, the 5150 Triathlon Series, Iron Girl and IronKids.
“ACTIVE Network is honoured and humbled to have the trust of Ironman, and we’re dedicated to continually evolving our technology to support the growth of endurance events, large and small,” said Eric McCue, Vice President and General Manager, ACTIVE Network Endurance.
“We pride ourselves on developing relationships with our partners to help us better understand their needs, and those of their participants, in order to provide the right tools and insights for their events.”
ACTIVE Network will cheer on two of its own employees who will participate in the 2013 GoPro Ironman World Championship, joining the ACTIVE Network ranks of more than 30 people who ‘have earned the Ironman at races over the years.’
Finally, the beloved Voice of Ironman since 1989, Ironman Hall of Famer, and ACTIVE Network Vice President, Mike Reilly will welcome athletes as they cross the finish line and become an Ironman at the 2013 GoPro Ironman World Championship with his famous words, “You are an Ironman” as the capstone of the Ironman experience.
ACTIVE Network is a leading provider of Activity and Participant Management (APM) solutions. The company’s technology platform powers over 55,000 global customers. ACTIVE was founded in 1999, is headquartered in San Diego, California, and has offices worldwide.
www.activenetwork.com
www.ironman.com
