Renowned Austrian performance cycle brand Airstreeem, which specialises in premium road racing and triathlon bikes, has appointed Brandnation to launch the brand into the UK.
Airstreeem was established in 2008 by pro KTM Continental Team racer, Stefan Probst. Created in Probst’s hometown of Salzburg, Austria – and containing a number of innovative patents, the range includes a selection of light, aerodynamic carbon wheel sets, frames and complete bikes hand built in Saltzburg.
Brandnation’s response to a wide ranging brief will include the adoption of ‘a multi-tier, multi-channel strategy to maximise targeted trade, specialist and consumer media exposure.’ In addition to the product and brand launch, Brandnation will also maximise sponsorship of the Airstreeem pro-team, which includes Twenty3C and top international athletes including Steffen Justus, Gregor Buchholz and Alexander Bryukhankov.
Mary Killingworth, Brandnation Managing Director said “We’re delighted to welcome Airstreeem into Brandnation. It’s an exciting period for a relatively new and dynamic premium cycling and triathlon brand and we relish working with Airstreem’s UK management team to help the brand grow and reach its target markets with the rise in cycling – both performance and leisure.
“This account will utilise our extensive existing cycling and triathlon experience and contacts to the max.”
Paul Hodge, Airstreeem UK Managing Director commented, “We are very pleased to partner with Brandnation in this exciting growth phase for our business. Airstreeem sales in Germany and Austria were really strong last year and we are looking to replicate that success in the UK, leveraging off the phenomenal growth and interest in the cycling and triathlon markets.”
Brandnation is a fully integrated PR and communications agency specialising in sport, lifestyle, fashion and health & beauty. Brandnation’s growing sports roster also includes Evans Cycles, Lonsdale, Iron Gym, USA Pro, Slazenger, Tabata and Teva.
www.airstreeem.com
www.brandnation.co.uk
