As ‘the world’s biggest triathlon’ – ITU World Triathlon Hamburg – gets into gear for 20-21 July, the event has lined up a new sponsor in the shape of international financial services company ISC Financial Group.
As a main sponsor of the ITU World Triathlon Series (ITU WTS) race in Hamburg, ISC Financial will aim to maximise brand visibility – with signage focused in the transition area and finishing straight. This should be further boosted with the extensive TV exposure for ITU WTS across the globe.
“With ISC Financial Group, we have obtained a partner that acts both internationally as well as in the city of Hamburg,” said Patrick Woydt, Senior Director of Sales at Upsolut Event GmbH.
“A strong focus on customer management ties up with the maxim of our event in Germany; and we look forward to collaborating on this promising first-time commitment.”
ISC Financial Group is headquartered in Auckland, New Zealand, and operates offices around the world. It also has a local office in the heart of Hamburg. The sponsorship deal between ISC and ITU World Triathlon Hamburg is initially for one year.
This July, more than 10,000 triathletes and 300,000 spectators will turn Hamburg into a major triathlon spectacle. The ITU WTS event offers race format options for beginners through to the more serious triathlete with Sprint and Olympic distance waves across the weekend of 20-21 July.
www.hamburg-triathlon.org
www.isc-financialgroup.com
wts.triathlon.org
www.triathlon.org
