Dorel Industries’ premium cycling brand Cannondale has acquired majority ownership of Cannondale Pro Cycling and Brixia Sports. “This further investment underlines our respect and the value for the accomplishments of the Cannondale team and recognizes the many benefits this association has brought to the Cannondale brand,” said Dorel President and CEO, Martin Schwartz.
“Additionally, it comes on the heels of our acquisition of the Caloi brand in Brazil and our intention to market Cannondale throughout Latin America.”
Cannondale began a relationship with Brixia Sport in 2007 as the technical sponsor for the Liquigas Pro Cycling Team. In 2010, Cannondale became a co-sponsor of the Liquigas-Cannondale Team and became title sponsor in 2013 with the creation of Cannondale Pro Cycling.
With a new added investment for 2014, ‘Dorel remains fully committed to the team.’ Since 2007, the team has won three Grand Tours including the Giro d’Italia in 2007 and 2010 and the Vuelta a Espana in 2010. During that time, team riders also won three Tour de France jerseys, including the 2009 Polka Dot and the 2012 and 2013 Green Jersey along with countless prestigious individual races.
Cannondale will maintain its focus on bringing the excitement of pro cycling to fans around the world. It will continue to develop a stable of young, talented international riders in the Cannondale Pro Cycling team, including Peter Sagan, the winner of two consecutive Tour de France Green Jerseys, as well as rising stars such as Moreno Moser, Elia Viviani and newly crowned U23 World Champion Matej Mohoric, to name but a few.
“2013 has been an amazing year for Cannondale Pro Cycling athletes and for the awareness of the Cannondale brand,” said Bob Baird, CEO, Cannondale Sports Unlimited. “We’re looking forward to this next step with the team. We’re passionate about pro cycling and furthering the sport with integrity and have a vision of building the most admired pro cycling team in the peloton.
He continued, “We’re confident the team will be extremely competitive in races all over the world and will continue to create unparalleled awareness for the Cannondale brand. We have seen an increase in our market share of Cannondale since beginning this association and expect this to continue.”
Throughout, the team has ridden the race-proven line of Cannondale bikes including the SuperSix, Slice, Slice RS, Synapse and the (modestly titled!) ‘Best Bike in the World’, the SuperSix EVO.
www.cannondale.com
www.dorel.com
