XTERRA, the US nation’s leading off-road triathlon and trail running series, has expanded its endurance & adventure sports remit with a recent licensing deal in the area of stand up paddleboards (SUP).
XTERRA BOARDS is the manufacturer and distributor of SUPs designed for the ocean, lakes and rivers. ‘Inspired by the excitement and thrill of the popular XTERRA races’, XTERRA BOARDS has developed an inflatable stand up paddleboard that aims to lead the industry in quality in the stand up paddleboard market, one of the fastest growing water sports in the United States.
“As the creator and producer of the world’s most popular off-road multisport racing series, we have captured the attention of a loyal and enthusiastic global outdoors adventure demographic,” said Tom Kiely, CEO at1 TEAM Unlimited/XTERRA.
“We are committed to ensuring that training and leisure activities for all our athletes and their families is available in and out of the water. As such, XTERRA will soon have stand up paddleboards at all its events.”
“XTERRA BOARDS will bring the exhilaration of XTERRA style and adventure mentality into the water,” said Glynn Turquand, President of XTERRA Boards. “It’s a rare opportunity that an established brand can enter this fast-growing water sport so quickly.”
XTERRA is already active in the water sports world with properties including XTERRA races (‘the largest off-road multisport event series in the world’), XTERRA Wetsuits (claimed to be ‘the largest triathlon wetsuit company in the world’), and now XTERRA Boards.
These companies, and other important partners, are also part of the recently launched ‘XTERRA Live More’ membership program.
XTERRA Boards is based in San Diego, California.
