JustGiving and ACTIVE Network have announced the debut of ‘The Event Fundraising Monitor: What’s Next for Events?’, a new white paper that shares insights on fundraising for organised events. The report uses analysis of trends seen on JustGiving and ACTIVE Network’s own platforms, combined with survey data conducted in September 2013 among fundraisers and charities throughout the UK.
The paper has been launched as ACTIVE Network and JustGiving unveil a new integration on the ACTIVEWorks technology platform, which allows event organisers ‘to seamlessly manage registration and fundraising, helping charities to reach more supporters, raise more money and save time.’
Among the findings, The Event Fundraising Monitor report revealed that:
- Running events remain a strong fundraising conduit – as 77% of all event fundraising pages reviewed in the report are created for running events
- 25% of the charities surveyed see running as the leading category for generating income
- Cycling has seen the largest increase in fundraising, growing by 30% since 2011, making it the third most popular event type (after running and walking) among fundraiser managers surveyed
- Fundraising for triathlons has grown by 21% according to the survey results for 2011-2013
“In ‘The Event Fundraising Monitor’ report we highlight a new opportunity for fundraisers with the emergence of Mob events, a new type of event that’s experiencing explosive growth globally and features hyper social activities, such as mud runs, obstacle courses, and adventure races,” commented Sejal Pietrzak, Senior Vice President at ACTIVE Network.
“While traditional endurance events continue to be popular, including the Prudential RideLondon, which drew in more than 65,000 participants across the event weekend, we are also seeing the globalization of events like The Electric Run and The Color Run, which present a tremendous opportunity to help philanthropic causes raise money.”
Charles Wells, Chief Marketing Officer at JustGiving added, “The common thread among all of the events showing growth is that they each give their fundraisers unique stories to share online, generating great reasons for a participant to share his or her fundraising with their network.
“Not only that, but they help charities reach new supporters and drive sign-ups for future events – around 40% of our fundraisers among those surveyed tell us that since they’ve started fundraising, a friend or family member has got involved too.”
To download the full ‘The Event Fundraising Monitor’ report, www.justgiving.com/event-fundraising-monitor (contact details required to complete download).
JustGiving is ‘the world’s leading platform for charity giving’, enabling over 21 million people to raise £1.5 billion for over 13,000 charities since launching in 2001. A social business, JustGiving exists by charging charities a small fee on donations, ‘re-investing any surplus cash into developing innovative world-class technology to make giving to charity easier and quicker.’
JustGiving is the most visited charity giving portal in the world and in 2013 was ranked by The Times as one of the 50 websites you can’t live without. In 2009, CEO Zarine Kharas joined previous recipients Sir Tim Berners-Lee and Professor Stephen Hawking in being awarded the RSA’s Albert Medal, for “democratising fundraising and technology for charities”.
ACTIVE Network is the leading provider of Activity and Participant Management solutions. The company’s ACTIVE Works cloud platform scales to meet the needs of customers, large and small, and makes managing and operating all types of activities, events and organizations smarter and more efficient.
ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide.
www.justgiving.com
www.ACTIVEnetwork.com
