GU Energy Labs, a pioneer of the original energy gel, has added new sales agencies in the New England, Northeast, Southeast and Rocky Mountain territories.
According to the company, the expansion of GU’s sales force marks the significant success and increased demand for GU Energy products throughout the North American market.
“We are thrilled to expand our sales team with such professional and experienced new team members,” said Colin True, National Sales Manager for GU Energy, “These pros bring a wealth of knowledge and sales expertise that will continue to harvest and strengthen our relationships with dealers and customers alike throughout North America.”
“Even as we increase our sales footprint overseas and in the health and vitamin categories,” added GU’s Vice President of Sales, Christian Johnson, “We are always looking to solidify and expand our category-leading sales in our core markets.”
- Among the new hires, Judd Feingold and his team from Up East Sales will be covering Run/Outdoor markets in the New England territory, while George Frick and a team of reps from New England Specialty Sports will oversee the cycling market.
- In the Northeast, MVP Sales led by Michael Longo will be facilitating Run and Outdoor retail.
- Venture Sports Inc’s Al Trunstall and his team will oversee Run and Outdoor in the southeast states of Tennessee, North Carolina, South Carolina, Kentucky, Alabama, Georgia and Mississippi.
- Finally, in the Rocky Mountains, RJ Guiney of Mountain Source and his team will serve both the Run/Outdoor and Utah/Wyoming Cycling accounts.
GU’s original Energy Gel was launched in 1994 in Berkeley, California. GU Energy Labs’ consistent innovation aims to keep GU at the forefront of the industry. GU Roctane, Chomps and Recovery Brew are staples of endurance athletes’ worldwide, ‘providing scientifically proven, performance-tested nutrition.’
