Energy gel pioneer GU Energy Labs has announced that Laura O’Meara has joined the GU Energy team as new US National Sales Manager for IBD.
Having most recently served as Powerbar’s NorCal Nutrition Tech Rep, O’Meara maintains a wealth of bike industry knowledge with a keen sense of sales, marketing and event management experience. Her athletic credentials are also notable; O’Meara is a four-time Ironman finisher and recently claimed the top amateur podium at the 2013 Leadville 100 MTB.
“Laura has an excellent knowledge of sports nutrition and the athletes we serve, not to mention a firm grasp of the process of training our retail base,” said GU’s VP of Sales, Christian Johnson. “She’ll help us take big strides in getting to the next level at IBD.”
As National Sales Manager, O’Meara will be responsible for US Sales in the IBD market while continuing to develop new business opportunities within each market. She will manage 12 agencies with over 35 sales representatives throughout the US.
“I’m thrilled to join a motivated, enthusiastic team and be a part of a company who is innovative and always putting the athlete first,” said O’Meara. “As an athlete, I value that approach toward endurance sport nutrition.”
GU’s original Energy Gel was launched in 1994 in Berkeley, California. GU Energy Labs’ consistent innovation keeps the brand at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing ‘scientifically proven, performance-tested nutrition.’
