For the third consecutive year, Headsweats will be the exclusive sponsor of NBC Sports Network’s ‘Ask Bobke’ segment during NBC’s Tour de France coverage on 29 June to 21 July. The segment is hosted by Bob Roll, a three-time Tour de France racer and cycling commentator. ‘Ask Bobke’ runs during US prime-time and late night tour coverage on each of the Tour’s 21 day-long race segments.
“No one covers the Tour like Bob Roll,” says Headsweats President Mike McQueeney. “His insight and colourful personality bring the race to life for those of us watching from home. We’re pleased to continue this partnership and can’t wait to see what this year’s Tour brings and hear what Bob has to say about it.”
Sticking to its roots in the cycling industry, Headsweats also sponsored NBC Sports Network’s coverage of Paris Nice, Paris Roubaix and Amgen Tour of California earlier this year. Next up, Headsweats will be a sponsor of the network’s coverage of the US Pro Cycling Challenge, the 7-day, 683-mile race to be held on 19-25 August that will pass near the company’s offices in Boulder, Colorado.
The Headsweats line includes ‘ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets.’ A spirit of innovation and well-developed partnerships, along with a focus on customer service, has established Headsweats as a leading accessories/apparel player for more than a decade.
Headsweats has been an official product of the Tour de France since 2008. During the on-air coverage, fans have the opportunity to win a Headsweats exclusive ‘Ask Bobke’ signed hat if Bob Roll selects their question to answer during that evening’s broadcast. In addition, Headsweats will be doing online promotions throughout the Tour where fans will get a second chance to win exclusive Ask Bobke headwear.
www.headsweats.com
www.bobroll.com
