LifeProof has been named the Challenged Athletes Foundation (CAF) official mobile accessory partner to support their shared goals of ‘freedom and mobility’.
As an award-winning maker of all-protective, everyday cases for smartphones and tablets, LifeProof designs products that give people freedom to use mobile accessories in any environment. Its recent partnership with CAF follows a number of sponsorship deals across the endurance sport industry:
- In June, LifeProof joined the Endurance Films Racing Team (EFRT) as its newest sponsor.
- Last November, LifeProof was confirmed as a Participating Sponsor of all 2013 XTERRA events, with an alliance on marketing and media in the US.
- Just ahead of last October’s Ironman World Championships in Hawai’I, LifeProof announced an official sponsorship with Andy Potts, the professional triathlete, Olympian, Ironman and Ironman 70.3 champion.
- Also in October, LifeProof confirmed a partnership with Ironman brand owner World Triathlon Corp. Under that sponsorship agreement, LifeProof became an Official Sponsor of the Ironman and Ironman 70.3 Series and will also sponsor swim caps for Ironman 70.3 races in the United States over the next three years.
Partnering with CAF
The Challenged Athletes Foundation (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports as a way to encourage independence and enhance quality of life.
“Our partnership with CAF is a natural fit,” said Gary Rayner, founder of LifeProof. “LifeProof cases can be used everywhere without worry since our cases are water proof, dirt proof, snow proof and shock proof. Whether capturing shots while carving the slopes on a monoski, catching barrels while surfing, or documenting a descent in a handcycle, CAF athletes need their equipment to keep up to the challenges they take on.”
The brand’s all-protective cases for the Apple iPod, iPad, iPhone 4/4S/5 and other mobile devices are sleek and slim and provide full access to all device functions. According to the company, this makes them ideal for CAF athletes and supporters to capture and share their accomplishments to help further educate the world about what is possible for those with physical challenges.
Through this latest partnership, LifeProof has chosen CAF athlete Ricky James as an official LifeProof brand ambassador. At age 16, Ricky was on his way to being a Supercross champion when a tragic motorcross crash left him a paraplegic. Today, as a wheelchair athlete, Ricky has completed the Ironman World Championship, Baja 500 and even medalled at the X Games.
As a global CAF partner, LifeProof is a sponsor of CAF’s Race for a Reason, a program that allows any individual the opportunity to raises funds for challenged athletes at various events of their choice or at one of CAF’s premier partner events, such as Ironman events, the New York City Marathon and IMG Escape From Alcatraz.
LifeProof provides products to allow CAF fundraisers the freedom to use their mobile devices to take their sporting activities and fundraising to the extreme – and to document it along the way.
“We are excited and honoured by this partnership,” said Virginia Tinley, CAF’s Executive Director. “Part of our mission is to empower those with physical challenges to live active and unlimited lifestyles, and to show others there is nothing a challenged athlete can’t do. Through this partnership, we can continue to change perceptions and demonstrate what our athletes are capable of.”
www.lifeproof.com
www.challengedathletes.org
