Wattie Ink is celebrating that a pro triathlete on its roster, Heather Jackson, has forged an exclusive sponsorship deal with global nutrition company, Herbalife. Jackson is especially excited to join the ranks of this health and fitness-driven company, with its extensive history of supporting champion athletes and sporting teams worldwide.
Herbalife is a global nutrition company that sells weight-management, nutrition and personal care products intended to support a healthy lifestyle. With products catering to weight management, energy & fitness, heart health and more, Herbalife focuses on helping consumers with a successful healthy lifestyle.
In addition, Herbalife brings support to communities in need and children’s nutrition through its Herbalife Family Foundation, as well as support and sponsorship to world class athletes, teams, and events all over the world.
Heather Jackson is especially excited to be adding the Herbalife24 nutrition line to her everyday training regimen. This comprehensive line is designed to fuel and empower athletes 24 hours a day. With products ranging from Herbalife24 Hydrate to Herbalife24 Rebuild Strength, the brand’s full nutrition line is seen as a perfect complement to Heather’s non-stop training program.
“I couldn’t be more excited to join the Herbalife team,” said Jackson. “I have been consuming the Herbalife24 products in my training and recovery and know that they are going to bring me to a new level of racing this year. The Herbalife24 product line provides the nutrition your body needs not just during training, but also before you train, after…24 hours a day.
“Just as important, the people behind this brand – Dr John Heiss, Casey Weaver, and everyone else I’ve had the opportunity to meet at Herbalife – are truly into helping athletes get the most out of their bodies and maximizing athletic performance. They train and race themselves, which meant a lot to me.
“I know this is going to be an incredible partnership,” she added.
“We couldn’t be more excited to work with Heather,” said Casey Weaver, World Wide Category Manager for Sports and Fitness for Herbalife. “She’s an incredible athlete, and most importantly, a true competitor and the type of person we want to be working with. With any athlete we align with, we look for true partnerships. With Heather and her team this was apparent from day one.”
“2013 will be a big year for Herbalife24 performance nutrition products,” concluded John Heiss, PhD, Director of Sports and Fitness for World Wide Product Marketing for Herbalife.
“Having an athlete like Heather provide feedback on formula prototypes through the development of new products will be invaluable to us.”
Wattie Ink is a premier sports marketing agency primarily focused in the endurance sports space. The company represents ‘some of the best triathletes and cyclists in the world’, as well as working with individual clients and companies to develop business opportunities. With 25 years of combined experience in endurance sports, Wattie Ink prides itself on its network of close-knit contacts, as well as being versed in the most up-to-date marketing approaches.
www.Herbalife24.com
www.heatherjacksonracing.com
www.wattieink.com
