BMC Switzerland has launched MyRide, a social platform designed for BMC brand owners to ‘share the love for their rides’. Hosted on the same site as Tempo, BMC’s monthly e-zine, proud owners can post photos of their BMC bikes, tell stories and share it all via social media.
“We all love riding bikes – we love where we journey and the bikes themselves,” said BMC USA Director of Marketing Devin Riley. “MyRide allows BMC riders to share that love, engage in the BMC community, and easily use social media to spread their passion with friends, family, and other BMC riders. MyRide is yet another expression of the passion BMC has for the ride.”
At bmctempo.com/myride riders can upload photos of their BMC bikes and the places they’ve ridden. They can share stories, ‘like’ other users photos, and easily share everything via social media. Each month, BMC will be featuring one unique rider in the current issue of Tempo. Featured riders will be rewarded with ‘a great BMC giveaway package’.
BMC Switzerland consists of three brands: BMC, Stromer and Bergamont. All of the companies brands share a passion for bikes, both in sport and in business. ‘Our aim is to satisfy all cycling needs with all kinds of bikes, from time trial bikes to downhill machines, from kids’ bikes to e-bikes. Making sure everyone can enjoy the sport of cycling is what lies at the heart of BMC Switzerland.’
