After years of product development, Product Architects Inc, the company behind the popular Polar Bottle insulated water bottles, has expanded into the hydration pack market. The company has now launched the Cenote Hydration System — featuring ‘the first recyclable hydration bladder on the market’.
Cenote, pronounced ‘suh-noh-tee’, is named after a natural water system formed by the collapse of limestone bedrock. The product idea itself came after Product Architects recognized a need for a high-quality, low cost alternative to the traditional hydration pack.
“Hydration packs are a great product but are also a big investment,” said Product Architects President Judy Amabile. She noted that traditional hydration systems can cost upwards of US$50.00 for the reservoir and hosing alone.
“We wanted to introduce something that was durable and well made but was also more accessible to the average consumer.”
Along with developing a more affordable product, Product Architects wanted to introduce a one-of-a-kind hydration reservoir that could be washed and reused but was also recyclable and easy to replace.
“We kept hearing from customers that they were throwing away their non-recyclable reservoirs after only a few uses because they would get dirty and were hard to clean,” Amabile said. “It made sense that someone should introduce a more eco-friendly alternative that gave consumers the freedom to replace their bladder without feeling guilty about wasting money or hurting the environment.”
The Cenote reservoir, made of recyclable plastic, is simple to recycle at home. However, for customers who do not have a way to recycle at home or have a hard time finding a local recycling station, Product Architects has also set up a procedure to guarantee that every system is disposed of properly.
The system’s original box, for example, folds into a returnable package that includes free shipping back to the Cenote office, where the company will recycle it.
The Cenote Hydration System, currently available online at www.cenote.com, is sold as an entire system that includes a two-litre or three-litre reservoir, hosing and a bite valve. Prices range from US$13.99 for the two-litre system and US$14.99 for a three-litre system. Three-pack systems, as well as replacement components, will be available soon on the Cenote website.
The Cenote Hydration System will also hit the shelves of outdoor and sporting goods stores around the US in the coming months.
For information about ordering the Cenote Hydration System, dealers should email phil[at]cenote.com.
