Sports and lifestyle PR specialist Henman Communications has been retained by new bespoke carbon road and tri bike manufacturer Team Carbon Bikes for the next 12 months. The media account will see Henman Comms raise the profile of Team Carbon Bikes’ TT racing, road and mountain bike and state-of-the-art custom bike fitting service in the UK.
Team Carbon Bikes provides fully personalised and bespoke carbon road and tri bikes to both amateur and professional cyclists.
Richard Henman, CEO of Henman Communications said “We are very excited to be working with Team Carbon Bikes. Bringing more choice to the cycling consumer and in particular being able to design your own bespoke bike is a great concept and we are looking forward to spreading the word and building the new brand in the cycle and sports community in the UK.”
The online service created by Team Carbon Bikes, is based on 20 years’ experience of repairing broken frames and understanding that every bike is as individual as its owner. The brand’s website allows individuals to design their own bespoke bikes including the choice of mococoque frames made using 3K UD weave carbon, groupsets from Shimano 105, Ultegra, Ultegra Di2 and SRAM Red, as well as colours for the frame, stickers and bar tape.
Lars Clausen, Founder of Team Carbon Bikes said “We are delighted to be working with the team at Henman Communications to help achieve our PR objectives this year. Our aim is to ensure that Team Carbon Bikes is front of mind in the cycle community when bike purchasing decisions are being made by the public. We are the only bike brand on the market that offers cyclists the chance to design their own bike, and we cater for both the amateur and professional cycling market.”
Team Carbon Bikes is already a popular choice with successful athletes such as professional triathlete Cedric Lassonde.
Henman Communications services will incorporate a range of daily activities including:
- Managing a press office
- Organizing events and activating Team Carbon Bikes’ official bike sponsorship of the Human Race event series
- Working with brand ambassadors
- Managing social media
- Generating editorial coverage and building awareness amongst the mainstream UK sports and lifestyle consumer.
www.teamcarbonbikes.co.uk
www.henmancom.com
