Interbike, the largest bicycle industry trade show in North America, has released a short promo video to build awareness for its Interbike by Invitation initiative. This new initiative allows select consumers into the 2013 trade event for the first time in the show’s history. The new program’s primary intent is to showcase the industry to some of its most loyal enthusiast customers.
The show organisers’ goal is to help drive retail activity specifically through dealers that attend the show and ‘to increase the value equation for exhibiting companies.’ The limited-access initiative, will allow registered retailers to invite their best and most loyal customers to attend.
Towards the end of 2012, an initial explanatory video was released to explain how Interbike by Invitation will work in 2013.
