Designed with the goal of significantly enhancing user experience and simplifying site navigation, Kestrel Bicycles has launched its brand-new, totally revamped consumer website: www.kestrelbicycles.com.
Kestrel has created all-new platform and product pages, moving beyond merely spec and geometry to incorporate tech features, reviews, social sharing and a new ‘Bike Comparison’ tool that enables users to compare price, components, etc. between Kestrel bike models.
Under the ‘Explore’ tab on the new site is a full timeline of the brand’s history in carbon innovation, information on its proprietary carbon fibre technology, a glossary of tech terminology, an archive of Kestrel models, and sponsored athlete biographies with links to their respective websites, race schedules, and more.
Kestrel notes that the sleek, updated design also allows for simplified navigation, giving the user easy access to news, social media, and most importantly, information on where to find a Kestrel bike through its dealer locator tool.
“Visually, we’re thrilled with the new site,” said Kaitlyn Phillips, Kestrel’s Director of Marketing. “But more importantly, our in-house web and graphic design teams have developed a more sophisticated online experience for our customers that better represents what Kestrel is all about.”
