Interbike, the largest bicycle industry trade show in North America, today announced that ‘emotional marketing guru’ Graeme Newell will be the keynote speaker for the Interbike Industry Breakfast. Graeme Newell is a customer loyalty expert who shows organizations how to build deeper, more passionate relationships with their customers.
“The way businesses market to consumers is changing, and it starts by developing evangelists for our sport,” said Pat Hus, Vice President of Interbike. “We’re excited to have Graeme at the Industry Breakfast – teaching the techniques needed to help drive sales in an engaging and thought provoking way.”
Presented by the NBDA and PeopleForBikes, The Interbike Industry breakfast will take place at the Mandalay Bay Events Center, Las Vegas, on Wednesday 18 September, with doors opening at 07:30. All registered Interbike attendees are welcome to attend at no charge, and free breakfast will be served for the first 500 attendees. Presentations will begin promptly at 07:55, and will end no later than 09:00.
Newell’s presentation, ‘How to Develop Loyal, Passionate Customers Who Become Evangelists for Your Business’, will expose retailers and manufacturers to innovative ways they can reinvent their brands as a lifestyle, not just as a seller of products. Through a series of short dynamic examples, he will show that consumers are not just looking for great gear – they want to buy from a company that shares their hopes and personal values.
Registration for retailers and media for Interbike is now open. Taking place at its new home, the Mandalay Bay Convention Center, Interbike will commence on 18 September 2013 and will end on 20 September 2013. The OutDoor Demo will take place on 16-17 September 2013, in Boulder City, Nevada.
Graeme Newell is President of 602 Communications, a marketing research and consulting firm that specializes in emotional marketing. He has done research and consulting for some of the world’s most prominent corporations, including: GE, Disney, Sony, Hearst, ABC, CBS, Madison Square Garden, Time-Warner, Comcast, News Corp and Universal.
Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.
Interbike is one of 65 premier tradeshows owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, California, produces shows and conference events globally that connect more than 335,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewellery, photography, decorated apparel, building, healthcare and military.
