Specializing in long distance multisport apparel – C4 has presented the new Challenge Family winter apparel line. As the company notes, ‘We don’t stop training in the winter and we know you don’t either.’ Helping athletes get ready for their next Challenge event or just helping getting the Challenge brand out on the road and trail, the winter line is designed to ensure that athletes can handle all the cold and wet weather that comes with dedicated training off-season training.
C4’s technical gear also aims to function indoors ‘at the high levels needed by serious racers to stay cool and manage internal body temperature.’ The company added, ‘You can work the trainer or crush a spin class in confidence in our jerseys and cycling shorts and still be capable of going another round.’
C4 and Challenge Family are launching the new apparel range just in time for Christmas.
Athletes can visit the Challenge Family apparel store and ‘no matter where you are in the world’, all orders placed before 1 December will be delivered in time for Christmas. The new Challenge branded C4 range includes apparel, from tri suits to cycling gear, and accessories through to Challenge Family knitted beanies, plus gift certificates for US$50, US$75 or US$100.
C4 began in 1999 and started ‘making a few outfits for friends’, then expanded into producing custom items for events. The first was the legendary Laguna Phuket Triathlon in 2000 and ‘we’ve come a long way since then.’
As C4 grew, customers around the globe chose the company to design, produce and sell merchandise and outfit teams. The company cites its clients as: international events like the Boston Marathon, The New York Marathon, Bike New York, Chicago’s Boulevard Lakefront Tour, Ironman Asia, Ironman Japan, the ITU World Championships, and Irongirl.’
www.c4sports.ca
www.challenge-family.com
