San Francisco-based media agency OutsidePR has reached an agreement to represent Omegawave for a wide-ranging public relations campaign. The Omegawave technology and service, used for years by leading professional athletes and teams, is ‘a revolutionary physiological feedback tool that quickly, non-stressfully, and non-invasively assesses an athlete’s functional state and readiness for training and competition.’
The Omegawave device ‘helps optimize training, avoid injuries and overtraining and deliver peak performance when it matters most.’
Omegawave has recently secured two significant sponsorships in the triathlon world – as the title sponsor of the ITU World Series in San Diego, and as a sponsor partner of the Russian Triathlon Team. The company is in the process of developing an Ambassadorship program in the triathlon and endurance communities throughout the United States.
Juha Pinomaa, CEO of the Finland-based Omegawave, said, “We are looking to OutsidePR to introduce Omegawave to American consumers, especially in the endurance sports and active lifestyle markets. Our company is becoming rapidly well-known in Europe, and look forward to our consumer introduction in the US.”
OutsidePR president Gordon Wright noted that, “For anyone who has ever suffered an overtraining injury, for anyone looking to maximize their training windows, Omegawave is a game-changer. For years, athletes seeking to determine their body’s readiness to exercise were told simply to listen to their bodies. The problem is, we’re often deaf.
“Omegawave is the first product that can give empiric feedback on your physiologic readiness, your fatigue levels, your cardiac stress and your recovery state.”
Launched in February 2013, the new cloud and smartphone-based Omegawave mobile service puts professional sports science into every athlete’s hands with measurements taken in two minutes, at rest. The Omegawave ECG Sensor Belt measures and records data, while the Omegawave mobile application provides results in the form of personalized training advice, recovery guidelines and aerobic readiness trends directly on the user’s smart phone or tablet computer.
By identifying an athlete’s physiologically limiting factors and providing guidelines to eliminate them, Omegawave helps to improve performance, prevent overtraining, decrease injuries and improve fitness and overall health. Omegawave technology has been used by multiple Olympic federations, premier soccer teams such as FC Barcelona, teams from the NFL, MLS, and NHL, and various other leading sports organizations. The company’s global headquarters are in Espoo, Finland.
www.omegawave.com
www.outsidepr.com
