The new Sport Beans Protein Recovery Crisps from Jelly Belly Candy Company aim to deliver ‘a new option for muscle recovery following intense training or competition.’ These post-performance crisps are formulated with protein to rebuild muscle, and balanced with carbohydrates to replenish energy stores.
According to the company, this is a first-of-its kind product, and represents the newest addition to the growing Sport Beans line.
Sport Beans Protein Recovery Crisps combine two sources of protein – whey and pea – in a bite-sized crisp. The crispy centre is made of pea protein, known for its ease of digestion, lack of allergens and essential amino acids for muscle restoration. The texture of the post-performance crisp mimics a malt ball; and because the flavours are from Jelly Belly, ‘athletes know they are in for a great taste.’
The centres are covered in a layer of whey protein and sealed with a protective thin shell. Each 1.5oz pouch bag provides 10g of protein, which is more than a serving of milk.
Vanilla, Chocolate or Berry Smoothie flavours are available in the 1.5oz pouches, and are positioned as being ‘perfect for replenishing the body after endurance activities such as running, cycling and swimming.’
Protein Recovery Crisps are targeted at both amateur age groupers and professional athletes alike to add to their sports nutrition strategy.
According to Jelly Belly, studies have shown that the combination of protein and simple carbohydrates is highly-effective in rebuilding and restoring muscles, preparing them for the next workout. When both carbohydrate and protein are eaten soon after exercise, glycogen stores rebuild, muscle protein production is promoted and immune system strength may be boosted.
While Sport Beans Protein Recovery Crisps have not yet been tested directly, research studies using similar protein and carbohydrate sources show these recovery benefits.
“This is a natural expansion to our Sport Beans line,” said Rob Swaigen, Vice President of Marketing for Jelly Belly Candy Company. “Now athletes can build their own personal fuel plans with a combination of Sport Beans Energizing jelly beans and our new Protein Recovery Crisps.”
The Sport Beans Protein Recovery Crisps are gluten free, peanut free, kosher certified, and contain calcium, vitamin B and vitamin D with flavours and colours from natural sources.
