Brooklyn-based R&A Cycles – ‘the world’s largest cycle store’ – has been named the ‘Official Bike and Triathlon Shop’ of the Brooklyn Triathlon 2013. Under this new sponsorship deal, the 1,500 participants who managed to claim the capped number of spots in the inaugural Brooklyn Triathlon – which takes place on 10 November 2013 – will enjoy an array of exclusive merchandise, service and training opportunities provided by R&A Cycles.
Through the partnership, R&A Cycles will offer special pricing to registered competitors on pre-race bike tune-ups, bike shipping and assembly; and R&A’s team of experts will be providing race day neutral support at MCU Park in Coney Island and along the cycle course.
Cycling and triathlon teams and clubs affiliated or sponsored by R&A will receive discounted race entries through special promo codes. Registered competitors will also be notified of special merchandise offers available in store up to race day.
“Every cyclist and triathlete training for and competing in any race knows the huge value of having an experienced bike team available for equipment and support,” said Jack Caress, Race Director and President of Pacific Sports, the race producer.
“Having R&A as a partner doesn’t get any better than this… the largest cycle store, 30 years knowledge of cycling and fitting, and an incredible in-store inventory of the best multisport equipment available. We’re thrilled they are with us.”
The R&A store, located at 105 5th Avenue, will also host on-site registration (if final race spots are available), packet pickup and a vendor/fitness expo on 8-9 November, the two days prior to the race. R&A is also offering a 50% reduced cost membership to its 2013 Multisport Team (through to 30 March 2014), which includes coached practices, access to group rides, email access to coaches, workshops and a 14 week beginner/intermediate training plan designed for the Brooklyn Triathlon.
“We have a deep and long existing passion for triathlon, and an equal passion for the Brooklyn community,” said Aldo Diaz, General Manager of R&A Cycles. “This partnership makes complete sense for us. We can talk to and help competitors, whether they are beginners or elite racers, and we have the opportunity to be part of an event that will exponentially grow in the coming years.”
R&A Cycles has been a part of the New York City cycling community for more than 36 years and during that time has become a ‘go to’ shop worldwide. With the ability to cater to all levels of athletes from professionals to the weekend warrior, and with one of the world’s largest inventories of swimming , biking and running products, R&A Cycles is positioned as ‘the place to shop, in-store and on-line, for triathletes, cyclists and runners.’
Founded in 1983 and based in Orange, California, Pacific Sports LLC is a premier sports consultation firm, specializing in event production, management, and corporate sports marketing development. Having produced more than 300 sports events in the United States, including the 1996 Triathlon World Championships and 12 US Championships, Pacific Sports LLC is dedicated to helping participants in all its events live an active lifestyle through the creation, development and management of participant and endurance sports including those of running, swimming and cycling.
The firm produces events around the world including the Herbalife Triathlon Los Angeles, L’Etape du California, Cleveland Triathlon, Triathlon Eugene (OR), Kring & Chung Newport Beach Triathlon, Rose Bowl Half Marathon, the Long Beach Triathlon, the Brooklyn 15K, CostumeCon 5K and the inaugural Brooklyn Triathlon.
www.racycles.com
www.pacificsportsllc.com
