The organisers of leading global bike industry trade show Eurobike cite excellent test conditions and a first-class field of participants for the seventh outing of Eurobike Demo Day. The informal gathering on 27 August 2013, gives retailers and distributors the opportunity to put the latest bikes to the test in Argenbühl in the Allgäu, Germany.
On Demo Day, 147 exhibitors and brands (in 2012 it was 133) will present their newest product innovations, further expanding the event’s exhibition space and helping to raise the quality of participation. This year’s first-time participants include De Rosa, Hercules and Thule Sweden, all major names in the industry.
“More and more, the importance of Demo Day is growing to match that of the Eurobike itself – both are unique events featuring top-notch participants and are unmatched at any other trade show venue in the world,” explained Klaus Wellmann, CEO of Messe Friedrichshafen.
For the seventh time, the Demo Day will set the stage for the main Eurobike show, which opens its doors at Lake Constance, Friedrichshafen, for four days starting on 28 August. On the day before Eurobike, top international brands will show off their newest developments for the coming season to the media and their colleagues in the industry.
Last year, 1938 industry visitors and 728 journalists from around the world came to Demo Day to put the latest racing bikes, e-bikes, recumbent and folding bikes and mountain bikes to the acid test on five different bike tracks.
Opening hours
Eurobike Demo Day will take place on Tuesday 27 August, from 10:00 to 17:00 CET in the Allgäu community of Argenbühl. The event is only open to trade visitors and accredited journalists.
The Eurobike international cycling trade show will be open to trade visitors only from Wednesday 28 August to Friday 30 August, from 08:30 to 18:30 It is open to the general public from 09:00 to 18:00 on Saturday 31 August 31.
www.eurobike-demoday.com
www.eurobike-show.com
