Rudy Project North America continues to drive consumers into optical and sports dealers by introducing a new promotional campaign – the Free Gift with Purchase Program. Under this, every pair of Rudy’s sold will qualify for free casual sunglasses or other gifts – including helmets, spare polarized lenses, cycling apparel and bags – all worth up to US$175 and easily redeemable via mail in a coupon.
“We’re proud of the technology and quality we offer, and we’ve seen the demand among athletes who need nothing but the best – we’re aiming to put that quality in the hands of everyone,” remarked President and Co-Founder of Rudy Project North America, Paul Craig.
“The Free Gift with Purchase program enables anyone purchasing Rudy gear at an authorized dealer to receive multiple quality products at affordable prices. From our sports performance prescription sunglasses, which won Outside Magazine’s ‘Gear of the Year’, to relaxed, casual sunglass & RX styles: all will qualify for this great program. What other companies out there are offering such an amazing sell through program for dealers? I can’t think of any.”
Rudy Project has previously set itself apart from other sunglass and helmet companies by introducing many industry leading technologies, offers and warranties such as its Replacement Lens Guarantee – which ensures that if athletes scratch or damage their lens for any reason whatsoever, Rudy will replace it for just shipping and handling on the new pair – no questions asked. Individual customization is also a Rudy staple, as Paul Craig went on to elaborate…
“A core concept at Rudy Project is the customization of a product for the activity you’re doing that day. Imagine that you’ve purchased a pair of Rudy Project Rydon Golf sunglasses, but on a particular day you’re not out on the green, you’re up on the slopes. This may be a problem for other shades, but for Rudy, all you do is clamp down the fully adjustable temple tips, open up the nose pads so the glasses sit closer to your face and voilà, your golf glasses are now ready to take punishing moguls.”
The Free Gift with Purchase Program looks to entice sales on all RX, sunglasses and helmets by giving customers a further purchase incentive. The company notes that, coupled with its quality, the line ‘You get a Free Casual Sunglass worth US$175!’ will become the icing on the cake.
Backed by many new eye-catching point of purchase counter cards and posters, this program will aim to leave a lasting impression and help drive retail sales. Rudy Project will also be running ads in several prominent magazines to increase awareness and impressions.
Items qualifying for the Free Gift with Purchase Program encompass all of Rudy Project’s RX solutions and popular sports performance sunglasses, including the Rydon, Genetyk, Hypermask and several others – and Rudy’s cycling helmets including the Wingspan TT, Windmax and Sterling.
