SiS (Science in Sport), a leading endurance sports nutrition brand, has confirmed the appointment of Fusion Media as its PR agency. Under the new deal between the two companies, Fusion Media, which specialises in PR and media services within the cycling and endurance sport industries, will manage all of the company’s PR requirements.
According to SiS, the appointment ‘comes at a time of unprecedented public interest in the brand and the endurance sports it caters for.’
Science in Sport has been a pioneer in endurance sports nutrition since being founded in 1992. In the 21 years that have followed, SiS has worked closely with leading research institutes, sports scientists, performance directors and elite athletes to stay at the forefront of endurance sports nutrition. The endurance nutrition brand has recently signed brand ambassadors Sir Chris Hoy and Helen Jenkins, in addition to Olympian Rebecca Romero MBE.
Over the years many World Champions, Olympic medal winners and elite athletes have used SiS products to fuel their training and competition needs. 2012 has illustrated this, with SiS fuelling 24 Olympic medallists, the Tour de France team prize winners, the Tour of Britain winner and US Open winner Andy Murray.
London-based Fusion Media will bring a wealth of specialist knowledge – especially within the growing sport of cycling. According to Fusion, its in-depth understanding of endurance sports consumers has seen the company provide PR services and consultancy to a wide range of clients, including two of the UK’s largest mass participation events companies, as well as a host of other sport-specific projects.
Fusion Media will work closely with Science in Sport, advising on and activating PR and wider media opportunities within specialist, lifestyle and national press.
Stephen Moon, Managing Director at SiS said, “We are pleased to be working with the team at Fusion Media. Their passion and knowledge for endurance sport is clear to see and we hope to work with them to raise the level and quality of our awareness and recognition amongst amateur athletes.”
Adam Tranter, Director at Fusion Media added, “Our appointment by Science in Sport gives us an exciting platform to reach the increasing demographic of health-conscious, weekend-adventurers. SiS is a brand that has innovated and pushed the boundaries to stay at the forefront of a competitive industry – our ethos to think outside the box and push for the very best matches theirs entirely.”
www.scienceinsport.com
www.fusion-media.co.uk
