Triathlon Plus magazine is building its international footprint with Triathlon Plus SA expanding into the key market of South Africa and the wider Southern Africa region.
The Firetree Design Company, producer of SportsGuide/Multisport magazine has reportedly secured and acquired the rights to produce Triathlon Plus South Africa. Owned by the UK’s Future Publishing, the internationally recognised publication aims to be the market leader within Southern Africa.
Like its UK based counterpart, Triathlon Plus SA is ‘created by triathletes for triathletes’. Every issue has a blend of training expertise, buying advice and high impact photography, all designed to inspire the athlete and help them take their racing to the next level.
Triathlon Plus SA magazine has a number of core areas of focus. These include:
- Training: with training advice and the ‘Training Zone’ offering in-depth guides to improving performance; and ‘Up To Speed’, which has featured areas of focus in each issue.
- Gear: with coverage of the latest products and comprehensive tests of everything from wetsuits to running shoes. All reviews are ‘100% independent and conducted by experienced triathletes, swimmers, cyclists and runners.’
In addition to expert training advice and gear tests, Triathlon Plus SA aims to deliver inspiration and ideas to get more from the sport –from breaking out of a monotonous training routine to recipes for tasty and nutritious meals.
Triathlon Plus SA background:
- Initial print order of 5000 copies
- Aggressive online marketing and subscription campaigns to an initial database of 36000 minimum
- 12 issues per year filled with 60% international editorial content and 40% local editorial and advertising content
- Competitive advertising rates;
- Experienced design and marketing team
- Distribution channels through high profile events, specialist retail outlets, recognised supermarket chains and all major news agency outlets across southern Africa
- Competitive retail pricing at R32.95 (US$3.30 / €2.50) per issue
