TriStore.ee will be the exclusive merchandise and apparel partner for all TriSmile 2014 events in the Baltics. The aim of the agreement is to provide TriSmile event participants and the general public with an opportunity to purchase high quality TriSmile branded products, ‘specifically designed for triathletes and the fun format of triathlon.’
“2014 will be very important year for us,” said former pro triathlete Ain-Alar Juhanson from TriSmile. “We have assembled all our triathlon events under the TriSmile Triathlon Series and next season we want to provide people more than just sport and good emotions. TriSmile branded merchandise is exactly this ‘something’ that will distinguish us from similar events in the Baltics.”
The Tristore LLC online shop is accessible via tristore.ee. In addition to TriSmile branded products, Tristore also offers Science in Sport (SiS) nutrition and Speedo swimming equipment.
The TriSmile Triathlon Series consists of five different triathlon events:
- Paide Triathlon in Paide, Estonia
- Valga-Valka Triathlon in the twin towns of Valga and Valka, which are separated by the Estonian/Latvian border but use the slogan ‘One Town, Two Countries’
- Tartu Mill Triathlon in Tartu, Estonia
- TriSmile Triathlon – the largest triathlon event in Estonia attracting more 1250 athletes
- Tallinn Cross Triathlon – an off-road triathlon in Tallinn, northern Estonia
All events will include a Main race, Everyman’s Triathlon and Children’s Triathlon.
Athletes can also participate as a team; and registration is now open on the TriSmile website. All athletes who register before 1 June 2014 will participate in a prize draw to win the use of a new Škoda Rapid Spaceback vehicle for three months.








