5W Public Relations, ‘one of the 25 largest independently owned PR firms in the US’, has announced the addition of Skirt Sports to its diverse roster of fashion and lifestyle brands. As part of the new agreement, 5W Public Relations will execute a comprehensive public relations program designed to position Skirt Sports as… ‘the Gold Standard in performance, fit and style for the female athlete, specifically runners, as well as a lifestyle brand that demonstrates true authenticity via the documented and highly-inspirational accomplishments of CEO and Founder Nicole DeBoom.’
“5WPR is thrilled to be working with this inspiring company, created by women for women,” said Ronn Torossian, CEO of 5W Public Relations. “At 5W, we love being surrounded by innovators, and we look forward to elevating the visibility of Nicole DeBoom and her Skirt Sports brand within leading consumer, fashion and fitness media.”
The pioneer of the running skirt, Skirt Sports is a women’s running apparel brand, designed and operated by women ‘to inspire and support every woman in harnessing the transformative power of fitness.’
Based in Boulder, Colorado, Skirt Sports was launched in 2004 by professional triathlete Nicole DeBoom, who wanted to add extra inspiration, style and fun to her workouts. Skirt Sports brings unique, flattering, high performance gear to women of all body types and fitness levels.
At Skirt Sports, every item is run-tested by industry experts to ensure the trifecta of: performance, fit and style.
5W Public Relations is a full-service PR agency based in New York City known for cutting-edge programs that engage with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses ‘a resourceful, bold and results-driven approach to communications.’
www.skirtsports.com
www.5wpr.com
