Assos, the pioneer of ‘technologically advanced, design-driven cycling apparel’, has announced key sales rep and dealer support positions across the ‘most prolific cycling market in North America.’
Aaron Brougher joins Assos North America representing the brand across Southern California. Prologue LLC has engaged its team of cycling experts in Northern California and North Nevada. And, industry veteran Greg Kelman has been added to provide dealer support through training, rides and events.
For the last 12 months the Southern California territory has been managed by Assos North America Sales and Marketing Director Hans Bergman who relocated to the region in early 2014 to personally support the brand’s dealer network in the region and recruit talent for the growing Assos North America sales and marketing team.
Aaron Brougher has joined the brand, effective 1 December, as the new Southern California Representative. Brougher’s territory spans from San Diego to San Luis Obispo and also includes Arizona. He joins Assos North America from a successful tenure at Bonk Breaker as Vice President of National Sales where he managed key accounts and a sales team of 40 sales reps. Previously Aaron was an outside sales rep for Scott, Louis Garneau and Reynolds.
“I’m honoured to join the ASSOS team and represent the brand in Southern California,” said Brougher. “Without question, Assos is one of the premier brands in the cycling industry and the commitment to product innovation and our dealer network is second to none.”
Earlier in 2014 Prologue added Assos to its portfolio of brands across Northern California and Northern Nevada. Ernesto Calderin and Ryan Condrashoff lead Prologue, a cycling rep group serving the greater San Francisco area. They also represent SRAM, Scott and Silca in the region.
Prior to founding Prologue, Ernesto Calderin managed global product education and was the liaison to international professionals at Zipp. Ryan Condrashoff has a background in cycling retail and has competed at the highest level of downhill mountain bike racing.
Rounding out the additions to the Assos North America team in California is Greg Kelman, as the newly appointed Events Manager. He will lead training, rides and events along the west coast in conjunction with Assos dealers and ambassadors.
Kelman joins Assos after a career managing the purchasing at Nytro Multisport, one of Southern California’s key cycling and triathlon retail locations.
“This is just the beginning,” said Hans Bergman, Assos North America Sales & Marketing Director. “When I moved to California I committed to all of our dealers the level of service from Assos would be unprecedented. Now that we have our best ever team in place we can begin to execute on our bigger plans for the brand up and down the coast.”
Based in Ticino ‘Terra di Ciclismo’, Switzerland, Assos SA was founded in 1976 with the creation of the first ever Lycra cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have influenced the direction in which the bicycle industry has evolved – most of them are now industry standards.
Innovations include: first Lycra shorts (1976), first sublimation on a cycling jersey (1980), first elastic interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starburst, the ‘fastest cycling bodysuit on earth’ (2004), S5 the next cycling shorts generation (2008) and the S7 ‘game changer’ cycling short generation (2013).
Today, Assos provides ‘Total Cycling Comfort’ to more than 30 countries around the world. The integrity of the brand is safeguarded by carefully selected distributors who present Assos products to their markets with local expertise.
Assos North America, based in Montreal, Canada, represents top cycling retailers in the United States and Canada.
