BlueAnt, maker of the PUMP HD sport headphone, will be the Official Training Headphone sponsor of the 2014 and 2015 Reebok CrossFit Games. The CrossFit Games are an annual fitness competition created and operated by CrossFit Inc, where elite athletes compete for the title of ‘Fittest on Earth’ and a piece of a US$1.4 million purse.
The CrossFit Games, now in their eighth year, will be held on 25-27 July at The StubHub Center in Carson, California, and broadcast on the ESPN network.
BlueAnt notes that its PUMP HD delivers crystal clear audio and is ‘currently the only set of wireless sport earbuds to carry the IP67 waterproof distinction, making them the ideal training headphones for athletes performing high-intensity workouts like those found at the CrossFit Games.’
The military-grade, rugged design with a Teflon coating and Kevlar shielding protects the premium audio components from rain, dust, debris, sweat and even a rinse under the tap at the end of a workout.
“We’re extremely happy to have BlueAnt on board as the Official Training Headphone sponsor of the 2014 and 2015 Reebok CrossFit Games,” said Steve Weiss, Corporate Development for CrossFit. “The BlueAnt PUMP’s emphasis on ruggedness while performing constantly varied, functional movements at high intensity makes them a natural fit as a sponsor for the CrossFit Games.”
Designed for the hardcore fitness enthusiast and those who lead active lifestyles outside of the gym, the PUMP HD features a rechargeable lithium-ion battery capable of holding 8 hours of continuous playtime per charge ensuring the user has ‘the juice needed to outlast the most strenuous workouts’.
BlueAnt notes that listener fatigue is a real issue for the highly active, so every effort was made to minimize friction and improve balance, while providing rock-solid stability. With over 100-feet of wireless range, PUMP ‘delivers great sound to inspire a workout and allows athletes to move with freedom and confidence while training.’
“When we designed the PUMP, we wanted to build a headphone that inspired active people to push themselves further and not be hindered by a technology as fundamental as headphones,” said Taisen Maddern, CEO of BlueAnt.
“The partnership with the CrossFit Games supports our mission to build unbreakable sport headphones, forged for the fittest individuals that offer audio and wireless performance unmatched by any others on the market, no matter how hard the training regimen becomes.”
The CrossFit Games are the final stage of a season-long competition that started with more than 209,000 competitors and are designed to determine the world’s fittest male and female athletes through a wide variety of athletic challenges.
CrossFit Games competitors generally do not know the nature, duration, number, frequency or timing of the workouts they will be required to complete during the competition until shortly before each event begins. The constantly varied workouts are designed to test a competitor’s general physical preparedness, including strength, speed, agility and endurance, through a combination of Olympic lifts, gymnastics movements, climbing ropes, powerlifting, running and more.
In addition to the naming rights associated with the sponsorship, BlueAnt will have the ability to participate in numerous co-promotion activities that include, but are not limited to, a presence at the 2014 and 2015 Reebok CrossFit Games and related events, as well as co-branding in television and other advertising campaigns.
The BlueAnt PUMP HD headphones will now be shipped with packaging to support the CrossFit Games. The PUMP HD will be sold at existing retailers including Apple stores and Verizon Wireless in each of the three colour variants: Green Ice, Black and Blue for US$129.95.
www.MyBlueAnt.com
games.crossfit.com
www.crossfit.com
