The International Cycling Union, Union Cycliste Internationale (UCI), has confirmed that digital solutions specialist deltatre will accompany UCI in ‘the conception, the launch and the direction of its new on-line portal, which will be up and running this summer.’
The agreement with deltatre – specialists chosen by some of the biggest international sports federations to provide digital solutions – is in line with UCI’s wish, driven by President Brian Cookson, to modernise and develop cycling with up-to-date tools, new technology and the latest means of communication.
Thanks to this collaboration with deltatre, the future UCI Internet site ‘will be the showcase of our sport, promoting the whole range of activities for all our disciplines.’
With deltatre, UCI means to highlight cycling’s sporting heritage, for example leading events on the calendar such as World Championships and World Cups, and promote the commercial appeal of cycling for all sportsmen and sportswomen.
UCI Director General Martin Gibbs said “I am delighted by this new partnership, which will bring expertise to our digital strategy. Our member federations as well as fans and the whole cycling family are expecting us to be at the cutting edge of innovation and to provide maximum visibility for our federations, events and partners. With deltatre we will fulfil their expectations.”
Chief Commercial Officer International for deltatre, Ciaran Quinn, said “Passionate about cycling, sport and digital media, I am personally thrilled to be working with UCI to help them connect to cyclists, fans and stakeholders around the world. We will bring our experience, enthusiasm and professionalism to UCI, as we do with other top international sporting properties to help them use digital media to connect to the world.”
Using innovative technology, creativity and total commitment, the team at deltatre aim to make sport events come to life for audiences everywhere. With staff in Torino, London, Manchester, Lausanne, Paris, Munich, New York and Portland, deltatre has over 28 years’ experience at the highest level of international sport.
deltatre considers the future of global sport engagement to be multi-platform and social. As the company notes, today, ‘the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies.’ Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are.
Now adding UCI to its client roster, deltatre has an impressive a wide range of sports governing bodies, including: British Athletics, European Athletics Association, European Tour, FIFA, FINA, FIS, IAAF, IRB, LOCOG, Superleague Formula and UEFA.
