Optic Nerve, a Colorado-based specialist in the sport sunglasses industry, is joining forces with XTERRA, the US nation’s premier off-road triathlon and trail running series, as a Participating Sponsor and the Official Eyewear Partner of the 2014 XTERRA America Tour.
As part of the partnership, Optic Nerve will produce ‘a dynamic line of high-quality, co-branded, lifetime guaranteed eyewear for the XTERRA Tribe.’
“Optic Nerve is thrilled to have the opportunity to partner with XTERRA,” said Bill Cotton, President of Optic Nerve.
“Not only is it a chance to team up with a well-respected, worldwide brand, but it gives us a global platform to carry out our mission of getting more people outside and active. We are impressed with XTERRA’s health and wellness initiatives and find them incredibly synergistic with our own core values.”
The agreement puts Optic Nerve in a prime position to connect with XTERRA’s active, national US audience of adventure seekers, weekend warriors and competitors at more than 165 XTERRA off-road triathlons and trail runs held across the United States this year.
“There’s a great synergy between our two companies,” said XTERRA CEO, Tom Kiely. “We both strive to empower weekend warriors and promote the healthy, active, ‘Live More’ lifestyle. I’ve been thoroughly impressed by not only the product Optic Nerve produces, but the people behind it, and really look forward to working with Bill Cotton and his team.”
The partnership is also seen as good news for XTERRA athletes as well, who can now purchase XTERRA co-branded sunglasses online.
The Optic Nerve product line premiers with the XTERRA Thujone and XTERRA Apex models, and will feature new styles regularly as the year progresses.
To jump start the relationship Optic Nerve is offering 20% off either of the XTERRA collections shades. The discount code is XTERRA14. (The code is case sensitive and active through to midnight PST on Friday 24 January.)
XTERRA Optic Nerve sunglasses will also be awarded as prizes to amateur winners at each of XTERRA’s US Championship triathlon and trail running events.
Josiah Middaugh, the reigning XTERRA US Pro Series Champ, wore both the Thujone and Apex sunglasses on his way to several big wins in 2013. “Beyond just their extensive performance eye wear product line they also have great awareness as a company, and are associated with non-profit youth organizations where I live,” said Middaugh.
Independently owned and firmly rooted in Colorado for over three decades, Optic Nerve is committed to supporting communities worldwide through making performance-driven, price-conscious sunglasses and goggles. Backed by a lifetime guarantee, all styles have 100% UVA and UVB protection. The products are lightweight, with ‘durable construction, and fashion-conscious styling.’
www.opticnerve.com
www.xterraplanet.com
