Multisport accessories specialist FuelBelt has announced Monsoon Group as FuelBelt’s new sales representative agency in the Florida territory. The agency will now lead FuelBelt sales at run specialty, outdoor and fitness retailers in the Sunshine State.
Monsoon Group is a multi-line, multi-rep sales agency whose principal rep, Wayne Raines has been in the sporting goods and fitness industry for over 25 years. With a selection of other top shelf brands, Monsoon Group aims to provide excellent service to retailers and customers by communicating five of FuelBelt’s exclusive collections under the FuelBelt umbrella: FuelBelt in-line, Ironman, Rock n Roll, Jasmine Seven and the Gatorade Endurance collection.
“We are very excited to welcome the Monsoon Group to the FuelBelt team as our sales agency of record for the Florida territory,” said Vinu Malik, CEO and founder of FuelBelt, Inc.
“They have incredible experience in the running specialty and fitness marketplace and bring a strong work ethic that matches the drive of our team. We look forward to providing exceptional service and continued innovation to the territory and Monsoon Group is going to be key to that outcome.”
“Our team truly understands the needs of the athlete and can talk from experience,” said Wayne Raines. “We know the importance of proper equipment and proper hydration.
“I’m very proud and excited to work with all the folks at FuelBelt and the retail accounts in Florida!”
With the addition of Monsoon Group to FuelBelt’s national sales team, FuelBelt will ‘continue to raise the bar on product innovation, retail support and education for endurance athletes and fitness enthusiast’ across the US.
