ROKA Sports has announced a multi-year partnership with five-time Ironman winner and 2011 ITU Long Distance World Champion, Jordan Rapp.
“With a design team comprised of world-class swimmers with strong technical backgrounds, ROKA approaches every product from the standpoint of, how do we best solve this problem?” said Rapp, “Rather than simply following what’s been done before – that mentality defines their current products and also some exciting products that are coming down the pipeline. And I’m proud to join and assist in the process.”
“I’m very excited to be joining the ROKA team,” Rapp added. “The Maverick Pro fits me perfectly and is a true joy to swim in.
“The Viper swimskins offer a real advantage. With swimskins being an essential tool for the biggest races in my season – especially Kona, I needed to partner with a company that excelled in both wetsuit and swimskin design, and ROKA certainly is that company.”
ROKA Vice President of Sales and Marketing Ryan Dolan said, “Jordan is an exceptionally talented athlete and well known for his technical approach to racing. He is a trusted and well-respected voice in the endurance sports community, especially concerning product choice and utilization for optimal training and racing. We are proud that Jordan Rapp trusts ROKA products and we are happy to have him as a part of the ROKA team.”
Hot on the heels of a sponsor deal with 51SpeedShop and elite triathlon coach, Mat Steinmetz – last week ROKA Sports confirmed another multi-year partnership; this time with elite triathlon coach and two-time ITU world champion, Siri Lindley.
Siri Lindley joins ROKA’s growing team of sponsors and collaborators. These include: 3x ITU World Champion & 2012 Olympic Silver Medallist Javier Gómez; Olympian Gwen Jorgensen; 2x ITU World Champion and Olympic Bronze Medallist Emma Moffatt; 2x Ironman 70.3 World Champion Melissa Hauschildt; 70.3 World Champion & 3x XTERRA World Champion Julie Dibens; 2013 Kona Runner-up & Ironman/Challenge winner Rachel Joyce; 5x Ironman Champion Meredith Kessler; 2x Olympian Laura Bennett; 11x Iron-distance & 3x 70.3 Champion Gina Crawford; 3x Wildflower Champion Jesse Thomas and others.
ROKA is a performance multisport brand that was founded in 2011 by two former All-American swimmers from Stanford University, who, after being ‘frustrated by the wetsuit offerings on the market, set out to make the fastest wetsuit on the planet.’ After two years of product development, the ROKA team launched their patent-pending Maverick wetsuit, Viper swimskin and SIM short training line in March 2013.
