Bonk Breaker, creator of freshly baked real food energy bars, has an expanded partnership with three-time world champion triathlete, and 2013 Ironman World Champion, Mirinda ‘Rinny’ Carfrae.
Carfrae has been on board with the brand since 2013, ‘after discovering the top taste and nutritional value of the energy and protein bars.’ A release from Bonk Breaker notes that as ‘a customer first, Carfrae developed a genuine appreciation for Bonk Breaker bars as both a training tool and meal replacement.’ Ultimately, her taste for the freshly-baked bars resulted in a role as one of the brand’s premier athlete ambassadors.
“Bonk Breaker bars are my go-to snack for tough training days, post-workout recovery and just about anytime I need a healthy but tasty treat,” said Carfrae. “The flavours are incredible. I mean have you tried Peanut Butter & Chocolate Chip?”
The two-time Ironman World Champion (2013 and 2010) and Ironman 70.3 World Champion (2007) spoke about the importance of nutrition as a key component of her peak athletic performance.
“When I first started out in triathlon I knew almost nothing about sports nutrition. But as I’ve progressed in my career, I’ve learned the critical importance of proper fuelling, especially as I’ve pushed my body to perform whilst training and racing at the brutal iron-distance,” said Carfrae.
“I became a fan of Bonk Breaker bars because of their quality real food ingredients. I know exactly what I’m eating with Bonk Breaker and I know it’s what I need to help get me to that finish line.”
Bonk Breaker co-founders Jason Winn and Chris Frank, both elite athletes with first-hand understanding of the need for quality sports nutrition, expressed their admiration and respect for the multiple world champion and their excitement at the expanded relationship.
“When we first met Rinny at the Kona expo in 2012 we knew we were a fit,” said Winn. “She was a fan of our bars for some time, loving the flavours and real food profile. We were charmed straight away by her spunky attitude and friendly demeanour – not to mention her incredible record of results. It was an ideal match from the get-go.”
“We’re absolutely thrilled to have Rinny on board as a long-term partner,” said Jason Frank. “Rinny embodies everything we love about triathlon, and she’s undeniably the most talented woman on the professional circuit. She has the undeterred drive of a champion and unquestionable skill, yet she’s also one of the most down to earth and approachable people – a perfect brand ambassador.
“We’re honoured to work together and to fuel her journey through healthy, great-tasting nutrition she can trust.”
Throughout the year, triathlon fans can look forward to special Bonk Breaker promotions featuring Carfrae through the company’s social media outlets, as well as special appearances at key events including the Ironman World Championship in Kailua-Kona, Hawaii.
