Despite being only four months into the year 2014, Spanish bike brand Orbea is now firmly setting its sights on 2015. The Mallabia-based brand is presenting the new Orbea range to import and distribution companies in key markets across the Americas, Asia and Europe. The first presentation this year took place on 1-2 April at Orbea’s new branch in Little Rock, USA.
The Orbea range to be launched in 2015 was shown to around 15 import companies from Latin America. Specifications on these products will be provided in a few months. At the Little Rock event, Orbea talked about the new releases and marketing campaigns for individual products, and the ‘attendees were really optimistic about the news.’
The second presentation was held at the Orbea manufacturing plant in Kunshan, China. The attendees in China were import companies from more than 10 Asian countries, with Asia being a ‘strategic region for company growth’. Orbea again showed its new solutions and introduced its product launch strategy, which received an enthusiastic response.
The third event, held at the Orbea manufacturing plant in Mallabia, in the Basque Country of northern Spain, gathered companies from 10 European countries not included in the brand’s own distribution network. These representatives learned about the new solutions and brand launch strategies.
For a number of years, import and third party distribution companies have been main sources of earnings for Orbea. Turnover from sales in international markets amounted to 20% of total business revenue. With this in mind, and planning for 2015, Orbea is down laying the foundations for the success of next year’s range early this season.
