With his colourful personality and insider knowledge of the Tour de France, Bob Roll — aka Bobke — has made a name for himself as a sportscaster to watch during the epic cycling race.
NBC Sports’ ‘Ask Bobke’ is a perennial favourite segment of the network’s broadcast and for the fourth consecutive year, it will be sponsored exclusively by Headsweats, an official Tour de France product sponsor since 2008.
‘Ask Bobke’ runs during primetime and late night tour coverage on each of the Tour’s 21 day-long race from Saturday 5 July through Sunday 27 July.
“Bob Roll has been called the American ambassador of cycling for the Tour de France,” said Headsweats President Mike McQueeney. “His commentary is always unpredictable, so it keeps us on the edge of our seats. We look forward to seeing the race through his eyes each year and we can’t wait to hear what he has to say in 2014.”
During the on-air coverage of the Tour, fans will have the opportunity to win exclusive Headsweats products, including hats signed by Bobke himself. Headsweats is also sponsoring contests and giveaways on its Facebook page throughout the Tour de France.
Additionally, Headsweats was a sponsor of NBC Sports Network’s coverage of Paris Nice, Paris Roubaix and the Amgen Tour of California earlier this year. The company is also sponsoring the eight-day Critérium du Dauphiné, and later in the summer, the US Pro Challenge, a seven-day, 683-mile race to be held on 17-24 August.
The Headsweats line includes ultra-light, wicking performance headwear that has built a following across the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with a focus on customer service, has established Headsweats as a leading player for more than a decade.
‘With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear.’
