On the eve of the 2014 IRONMAN World Championship presented by GoPro, IRONMAN and Life Time, ‘The Healthy Way of Life Company’, announced a planned collaboration to promote the growth of triathlon and to welcome new athletes into the sport through education and premier events.
Going forwards, as an ‘Official Sponsor of the IRONMAN and IRONMAN 70.3 US Series’, Life Time’s 13 Sprint and International distance triathlons will be contributors to the IRONMAN Age Group Ranking and IRONMAN All World Athlete programs.
“We have long-admired Life Time for sharing our passion and commitment to providing athletes with a world-class race day experience. We are both dedicated to growing the sport by introducing new participants to triathlon,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Through this unique synergy we will build a continuum of events from short-distance races to IRONMAN events.”
“We are thrilled to collaborate with IRONMAN and their iconic series of events,” said Bahram Akradi, Life Time Chairman, President and CEO. “For more than a decade, Life Time has invested in the growth of triathlon – the ultimate healthy way of life sport. Today, we produce one of the nation’s premier triathlon series and provide specialized triathlon training programs and clinics. Through our combined efforts, we will advance the mutual respect and passion we all have for this sport.”
As part of the collaboration, Life Time will expand its endurance coaching and training programs to IRONMAN athletes. Endurance coaching at Life Time destinations nationwide across the US, as well as Starting Line 101 Clinics and Indoor Tri events, are designed to prepare athletes of all fitness levels for triathlons and provide a variety of training options. These vary from complimentary educational sessions and first-timer clinics to full-fledged group training programs and race simulations. (Registration for the 2015 Life Time Tri Series will open on 4 November 2014.)
www.LifeTimeTri.com
www.ironman.com
