Bicycle trainer specialist Kinetic has launched a new website at kurtkinetic.com. The new site, which is now live, features: new dealer tools, enhanced product information including product videos, technical information, reviews, new page layouts and an upgraded customer service portal.
Kurtkinetic.com showcases Kinetic’s expertise in cycling training with frequently updated content centred on cycling news, training tips and stories, Kinetic-sponsored teams and partnerships, and a new dealer locator.
Kinetic retailers and distributors will also have access to new dealer tools such as an expanded image library, a new ad library, and a customer service portal.
“The new website is an easy-to-use resource for our dealers to promote Kinetic products in their stores and in their advertising,” explained Jason Overman, Kinetic’s North American Sales Manager. “We have image and ad libraries with downloadable files of current ads and key visuals that will allow dealers and distributors more autonomy when marketing Kinetic products.”
Customer service has been upgraded on the new site with the introduction of a ZenDesk customer service portal.
“The ZenDesk interface will make it much easier for us to process warranty claims faster,” noted Overman. “The new customer service portal will house a library of technical manuals and detailed product information for current and older products, giving dealers a go-to resource they can easily access.”
In addition to the new site, Kinetic also recently launched a redeveloped inRide app. When paired with a Kinetic fluid trainer the app provides ‘accurate, repeatable indoor power training at a fraction of the cost of traditional power meters.’ The new inRide features an all new user interface and iOS 8 compatibility. The app currently works with the Apple iOS only – with an Android version slated for development.
To celebrate the launch of the new website, Kinetic plans to hold a ‘30 questions in 30 Days’ Facebook contest, with answers to each question found on Kinetic’s website. The contest will start on Monday 20 October, with the daily winner receiving Kinetic’s inRide trainer-based power meter system.
Kinetic is a division of Kurt Manufacturing, a leading manufacturing company providing high quality precision engineered parts to the zero tolerance industries of aviation and automotive among others. Kinetic designs, manufactures and distributes ‘the world’s only leak-proof cycling trainers’.
Designed by a team who know about precision and sold through a large network of independent bike stores, Kinetic is positioned as the brand for people who demand precision and quality. The company adds that ‘Kinetic Trainers provide the most realistic ride experience available from a trainer today.’
